Training the Cesar way-through ‘positivity’ Please fence me in: Some 50,000 customers use the Halo Collar nationwide. “It’s a technology that not only gives you a fence you can take with you anywhere, but also gives you a way to communicate with your dog, train your dog, learn Cesar’s techniques on how to have the best experience with your dog.” Ken Ehrman says in the video. When the dog stops or turns around, the collar deploys “encouragement feedback” to let the pooch know they did a good job. The feedback can be customized as a sound warning like a beep, a vibration warning, or, when necessary, “static feedback” that gives the dog a sudden very light shock, much like you get when you grab a doorknob after rubbing your feet on a carpet. When a dog strays beyond the GPS boundary, the collar gives it “prevention feedback” that lets it know to turn back. That allows you to “take” your fence anywhere, storing up to 20 different GPS-mapped “fences” for any locations you may visit. Unlike standard invisible fences that require perimeter cables to be buried underground, the Halo Collar creates a GPS-enabled area where it’s safe for your dog to romp. An ‘invisible fence’ created by GPS tracking, not buried cables “Birds need to fly, fish need to swim, and dogs need a safe life off leash,” Millan said in a statement, noting that the Series B funding “will accelerate our mission of no more lost dogs, while at the same time, allow more dogs to follow, play, and explore every day.” Giving a dog both freedom and safety is a core Cesar Millan vision. “You had the technology genius of my brother, you had the dog genius of Cesar Millan, and I was just trying to put together the pieces.” “So when he heard about Halo Collar, it was really a match made in heaven,” Ehrman adds in the video. ![]() And that was his vision-that dogs need a life off leash.” I explained to him the concept of the technology, how it allows dogs to live a safe life off leash. So right at the beginning, Cesar and I got together. “In order to make a technology work for dogs, you need to really understand dogs. “I knew I needed Cesar Millan,” Ken Ehrman says about the famed “Dog Whisperer” from the Nat Geo TV series. When Ken’s niece lost her dog to that passing car “ It was a tragedy that I knew I had the experience to solve,” Ken Ehrman says in a company video.īut first the brothers needed someone who could put dog psychology at the heart of their smart collar. Co-founded by ‘dog whisperer’ Cesar Millan The comfort of knowing their boundaries-and having territory all their own.Ī dog that knows its boundaries. The panic of being lost on scary streets. They feel things-the urge to romp and play. Hs brother Michael spent 24 years as CTO of the company, and has launched over 100 IoT products in use on more than half a million industrial and commercial vehicles worldwide.īut dogs aren’t vehicles. was founded by Ken, who went on to own over 40 patents related to his company’s tech. Systems-a provider of wireless systems for managing industrial vehicle fleets. Before founding Halo, they already had lots of experience in IoT tracking technology through I.D. Ken Ehrman and his brother Michael Ehrman are both engineers with degrees from Stanford. Co-founder brothers tracked vehicle fleets first The raise was led by “prominent new investing partners with several existing investors,” according to the company. Today his Plano-based startup, Halo, announced the completion of its Series B funding round, which provided the majority of the $25 million raised since its 2018 launch-giving the company a $400 million valuation. ![]() ![]() That day, Ehrman decided to start a company that could make dogs safer everywhere. In 2017 his young niece’s dog Ruby escaped from an “invisible fence” and got run over by a car. Halo co-founder Ken Ehrman knows that all too well. One in three pets will be lost during their lifetime, according to the American Humane Association.
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